Mission, Vision & Values
Our mission is our primary objective, our purpose and it is simply this:
To make people the best they can be.
Our vision is the future we intend to create. It paints a picture of our goals and aspirations.
Our vision is this:
Our people will be brilliant, courageous and kind. Ambition and innovation are at the heart of all that we do as we strive to become the best we can be.
To help us fulfil our mission, we have a number of core values that drive all that we do and decisions which we make.
Our values are built around five core beliefs based on the Latin word FIDES the ancient Roman Goddess of good faith and trust (as in bona fide or to confide). FIDES underpins all that we do.
Our 5 core values, along with how we believe people should behave to achieve them are: